- Copy and Marketing Wisdom
- Posts
- đ§Cold Emails Are Deadđą
đ§Cold Emails Are Deadđą
đJoin the funeral
Cold Email/Outreach changed my life
Show this đto anyone WHO saysâŚ
âCold Email/Outreach is deadâ
But partly, I agree with them.
Sending mass bulk emails with zero or minimal personalization doesnât work anymore.
Cold emails can be life changing (if done the right way).
Iâve used cold emails toâŚ
â Land Clients
â Land Jobs
â Business partnership (that brutally fall off the cliff, story for another day)
Once you learn this skill, it has immense potential
But first understand the difference:
Old way
bulk send emails
generic templates
me-focused
volume>>>quality
my way
highly targeted
personalized
solution focused
quality>>>volume
Letâs understand in-depth about the new way to succeed:
1) highly targeted
Clearly define your ICP.
Hereâs a simple framework to define your ICP.
Answer these questions:
- who youâre targeting
- why youâre targeting
- how you can solve problem
Understanding the prospect is half the battle.
Everyone is not your target.
Ditch the shotgun spray and pray approach.
And follow the laser focused sniper approach.
2) personalized
It doesnât need to be time consuming.
You need a process.
5X5X5 (credit: Kyle Coleman)
Hereâs the simple definition:
Take 5 minutes to find 5 facts to write an email in 5 minutes.
Facts could be related to something that ties it to a challenge or status quo.
3) solution focused
Your cold email should talk about them.
And how you could help solve the problem.
It shouldnât sound like an exaggerated monologue of your achievements.
Focus on building relationship.
As a rule of thumb, me content should take at most 15% of the body copy.
4) volume
You donât have to send 1000s of emails a day.
But aim for 10-30 personalized emails a day.
Focus on quality over volume.
TL;DR
The perfect recipe for a cold email/message
⢠highly targeted
⢠personalized (5X5X5)
⢠solution focused
⢠focus on quality over volume
Follow these STEPS for writing a banger cold email campaign.
Cheers,
Have a great day!
PS Btw do you feel difficulty in writing cold emails?
Lmk, we can hop on a call and can solve your problem.
OrâŚ
Reply to this email if youâve any doubts, questions, or any confusion. Iâd love to answer your queries.
Reply