👂9 Non-Obvious TRUTHS you should listen to

YOU can get to a million followers by:

- swaying your a** on tiktok

- selling your soul on OF

- showing your skin on insta

- flashing your big dik lambo

You can become a creator without this BS.

Here are 9 obvious truths by @shaan puri that helped him grow 500K+ followers and getting 100M+ podcast downloads:

1. WHO follows you is far more important than HOW MANY people follow you

Would like to quote a wildly famous adage by Paul Graham, YC founder, build something 100 people love. Not something kinda million people like.

Would you rather like to have 1,000,000 random people follow you? Or would love to have Fortune 500 Ceos follow you?

Create content to attract a certain kind of followers. Not for the sake of followers or vanity metrics.

2. You want to be “known well”, not “well known”

Do you want to be WILDLY famous? Or want to be deeply known by influential people within your circle (or niche). And how do you do that…

Share stories, hopes, dreams, fears, & obsessions.

Teach your audience the 5 D’s:

*Done - what have you done? What’s your track record?

*Deliver - what do you offer people who follow you?

*Do - what do you do for work? For fun?

*Dreams - what do you want outta life?

*Dork Out - what are you really into? what do you collect?

3. Rule of 2 'Es’

Either educate or entertain.

Your attention span isn’t shrinking. Just your appetite to weed out BORING stuff is increasing.

With so much noise in the market. Your attention naturally drifts towards fun and entertaining content which gives you constant doses of dopamine.

Never forget this rule.

Don’t be boring. Either entertain or educate. LETHAL, if you could combine both.

4. Don’t worry about your writing style or production quality

A+ content with C- delivery is a great starting point. C- content with A+ delivery is a death trap.

Don’t waste hours on packaging. Spend years living an interesting life, so that you actually have something interesting to say.

5. Create a binge bank

Kinda similar concept that marketers and copywriters use. Using a swipe file or aka inspo file.

Save words and phrases that you found interesting while consuming content. Create a file of words, phrases, hooks, memes, and images that caught your attention.

6. Rule of 100

Mr. Beast (the second most subscribed channel on YouTube) talks a lot about this rule.

Whenever someone asks Mr. Beast how to grow big on YouTube, he always says these 3 things:

- everyone sucks at the beginning

- make 100 videos

- each time, try to make one thing better (eg. the hook, the thumbnail, etc.)

By video 100, you won’t need his advice. You’ll be winning. Put in 100 focused reps before expecting results.

7. Pick the platform that suits you

There ain’t any magic in any platform. Every platform works. Long form. Short form. Text. Video. Podcasts.

Don’t waste your energy on choosing the ‘best’ platform.

Pick the one that you love doing.

You love writing, write.

Love creating videos. Create videos.

8. No matter what platform you pick, don’t stop writing

Writing is thinking.

Good writing is good thinking.

Writing is like a doctor’s checkup for your brain.

Great writing = Clearly organizing your thoughts and ideas

Writing is a visualization of your thoughts, ideas, and worldly views.

9. People don’t want information, they want a feeling

People don’t follow you because of what you know. They follow you because of how you make them feel.

Give them the feeling once or twice, you get a follow.

Give them the feeling daily, you get a diehard fan.

Mr. Beast makes people feel happy. James Clear sells the feeling of control over habits. Tony Robbins sells inspiration. Soul Cycle sells a satisfying sweat.

Figure out what emotion you’re selling, and then do it consistently.

Content of the Week

How Greg Isenberg gained 150,000+ followers last year by writing 2-3 hours a week…

22 things Greg Isenberg learned about writing on the internet (all his tips & tricks) in the last 12 months

Quote of the week

Your brain is a computer. Keep the software up to date and make sure it's not riddled with viruses - Jesse Pujji

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